Having been in sales for over 10 years, and apart of other training boot camps; I found ISR training surprisingly refreshing. In particular the ethical approach to being a salesperson & the tools to reinforce that ethical customer friendly approach to the sales process. The one thing that resonated with me (particularly now implementing some new tools gains) was that inevitably a positive, value-packed outcome is available for both a sales team and their customers with the right approach and mindset.