Communication Coaching, Corporate Tips, Individual Tips, Sales Coaching

Steps For Better Sales In 2023

15 Feb

Ryan Tuckwood

Last year finished with a bang but there’s no time to relax. The new year has started and there are new goals to meet and even bigger sales to make. How do you do it? By going into it with a plan! Proper preparation will help to guide you through the process step-by-step and prevent you from feeling overwhelmed before you’ve even begun. Read on to discover our top steps for better sales in 2023 and how you can set yourself up for success this quarter and for the rest of the year.

Take Time To Reflect

The start of a new year is the best time to look back on the previous year to see what worked and what didn’t work. Take the time to reflect on your sales performance throughout 2022. Pinpoint where the sticking points were and analyse them so that you understand what caused them. How can you resolve them in 2023? Look at your achievements. What did you do last year that resulted in the most benefits? Once you understand this, you can drop the activities and methods that didn’t produce great results and focus on the ones that did to bring even better results this year.

Set Out Your Goals

Now, it’s time to start setting goals and making a plan. The key to a successful year is to set SMART goals at the start of it and hold yourself accountable. What are SMART goals? They stand for:

Specific
Measurable
Attainable
Relevant
Time-bound

This framework has been specifically designed to help you plan goals that result in a greater impact. As it’s a new year, chances are you’ll be dealing with a lot of new changes and new quotas. You may not like all of them but having a plan filled with SMART goals will help to keep you on track and focused on what you need to be doing to achieve each one. Think about what you are aiming for this first quarter. What do you need to do to meet each goal? This can include pinpointing how many presentations you will need to make in order to close a deal and how many phone calls will be required to make those presentations. Once you have your goals and targets set up, things will seem a lot less daunting going into it!

Stay Accountable By Meeting With The Manager

The key to sticking to your plan is to hold yourself accountable to it. You can do this by sharing your plan with another person. Set up a meeting with your manager early in 2023 so that you can present your plan to them with all of the goals and skills you aim to accomplish in the year. Let them in on your personal development ideas and what new products and processes you would like to master. Not only will this keep you motivated and accountable, the manager may also check in on your progress every now and again to see how you are going and offer valuable advice.

Spring Clean The Sales Pipeline

The start of a new year is the best time for a spring clean. This means taking a close look at your pipeline and making a decision to remove the deals that aren’t going anywhere and organise the ones that are. Separate the deals that are dead from the ones that still have a chance of closing. The first step is to identify your high-impact prospects based on their successful industry, location and size. This will let you know the target accounts to start having conversations with in 2023 and the leads that are not as fruitful for you. Make sure that you first identify customer stories that match your high-impact accounts. Now, put together a game plan that will let you prospect multiple of these accounts each week.

Focus On Social Selling

In 2023, social media networks will continue to have a massive impact on sales and success. Social selling is the act of researching, interacting and connecting with your prospects and customers through different social media channels. If your plan is to get ahead of the competitors this year (which it should be!), it’s a wise decision to start investigating how social selling can be incorporated into your practices. How can a sales rep practice social selling? You can start by identifying the platforms that your prospects and customers use and engaging with them in the space. This means leaving comments, liking posts and sharing posts by those you wish to do business with. The idea behind social selling is not a hard sell – instead, it can be considered lead nurturing. It takes time and effort on an ongoing basis but eventually the hard work will pay off.

If you’re already a pro at social selling, update your strategy for 2023 to meet your business goals in the year and begin reaching out to target customers.

Celebrate A Job Well Done

In all the commotion of a new year, it can be easy to overlook your achievements in the hurry to plan and prepare for the year ahead. The start of a new year is also a fantastic time to take a pause, look back on your achievements in the past year and give yourself a pat on the back! You smashed those sales goals and you deserve a moment to celebrate the victories before getting ready to take on the next challenge.

Kickstart 2023 With SWISH Sales Coaching

We’ve covered our top steps for better sales in 2023 and saved the best until last. Start the new year off with a bang by enrolling in our popular SWISH Sales Academy – your all-in-one answer to successful selling using the latest ethical techniques and strategies in the industry. We take sales individuals and corporate teams through the steps to closing bigger and better deals this year with results-driven learning and coaching from experts in the field. With access to a liquid library containing hundreds of hours of content, we cover goal setting and action planning, mastering your elevator pitch, phone communication, body language, building rapport, objection handling, negotiation, presentation and so much more. Set yourself up for success in 2023 by giving SWISH Sales Coaching a call today to get started.

Take your sales efforts to the next level and read about our proven sales training, sales coaching, and sales courses. No matter if you are located in Sydney, Melbourne, Brisbane, Gold Coast or anywhere in the world, we are able to assist in providing the most innovative ethical sales training. Get started today with the SWISH Sales Academy – contact us on 07 5531 6485 or join our sales training Facebook group.