Since the start of the COVID-19 pandemic, online sales training has skyrocketed as many companies and individuals have been thrown into lockdown across the world and been denied the usual access to in-person sales training. While online training has existed long before this, it’s only now that it has become a major focus, and necessity, across many industries as companies are forced to find alternative ways to communicate with their team, train their staff and inform them on the latest techniques to generate and convert leads.
But, how effective is online sales training? Can you still reap all of the benefits of a face-to-face session with a trainer through your computer screen or is something lost in the process? Read on for a closer look at the world of virtual sales training and whether it can offer the same value as traditional in-person events.
book a sales awareness call
How is Sales Training Delivered During COVID?
Before COVID, sales training took place in the workplace or a designated venue with daily face-to-face seminars for clients, companies and business owners. Since the world shut down and physical training became increasingly risky, sales professionals have had to familiarise themselves with the concept of online learning and the idea of attending sales seminars via virtual communication platforms, such as Zoom.
This shift to a virtual space isn’t just confined to the business world – it has become the new normal for all types of communication, whether it’s a business meeting, a chat with family or a virtual coffee catch-up with friends.
In the sales industry, this has seen in-person training seminars move online with many companies needing to remodel the way they offer content and information to their team. Of course, online training is nothing new. Pre-Covid, hybrid sales events were a great way to maximise attendance levels. These seminars combine in-person training for those who can physically attend with online training so that others can tune in from anywhere in the world.
However, since the pandemic hit, sales training has had to move completely online, and many businesses are only now realising the value that this transition can bring to their company and the way that they train and upskill their sales team.
What are the Benefits Of Online Training?
While in-person events undoubtedly still have a place in sales training, it is becoming clear to many that the future is in virtual training. This method may require companies to make some adjustments to the way they deliver their content and engage with their attendees, but the benefits are many.
Check out some of the biggest benefits of switching to online training:
It’s more convenient as attendees can log in from any location in the world
- It’s less intimidating for those who need to build their participation skills
- It’s fully interactive with two-way communication between trainers and attendees
- It can be recorded so that attendees can retain information more easily and revisit it any time they need
- It allows for as many sales professionals to sign up as possible with no cap on attendance
Is Virtual Sales Training Effective?
Sales professionals need to keep up to date with the latest techniques to communicate effectively and practice them in order to make an impact in the industry. In a post-COVID world, online sales learning has become the best and safest way to do this.
A good online sales training program will offer the exact same impact and energy as a physical one. Not only should attendees leave with invaluable knowledge and sales skills, but they will have everything recorded so that they can continue to learn and improve long after the event.
As companies increasingly realize the unlimited opportunities they have to learn in a virtual world, sales courses become more and more interactive with intensive activities, lively discussion and practical role-playing becoming a frequent inclusion in the best coaching programs. The lack of face-to-face learning can actually encourage those who have trouble participating in that kind of environment to speak up and gain more confidence in an online space.
While online learning may be a learning curve for some, we know it’s a move that is completely worth it and can bring innumerable benefits to your company, now and in the future. We’ve trained thousands of businesses who have excelled and achieved great results through our virtual coaching.
Make the Move and Train Online with SWISH Sales Coaching
At SWISH Sales Coaching, we’ve been offering virtual sales training for years and have refined our method of delivering effective and intensive sales training online. With our in-demand sales courses, such as SWISH Academy and SWISH Bootcamp, you’ll learn the latest ethical and honest sales techniques to convert leads and increase revenue without having to resort to outdated and aggressive sales tactics.
Our comprehensive SWISH Bootcamp course is delivered virtually over 3 days via Zoom with all of the benefits you’d get from a face-to-face course from the comfort of anywhere. Headed by SWISH founder Ryan Tuckwood and a team of accredited SWISH guest coaches, we teach you how to improve your sales skills with multi-dimensional and highly practical sales training, including live role-plays, and expert tips that can immediately be put into action.
Attendees will have many options to engage with other attendees and ask our trainers any questions they want. We offer next level engagement with all Bootcamp members receiving a workbook to print out or fill out on your computer during the event which you can then keep post-event for future reference. Attendees also receive full recordings of the event so that they can revisit the information any time they need and progress their learning further. The next Bootcamp is happening February 2-4, 2022. Register here.
Become the best in your field with no pressure and exceptional support. Take your sales efforts to the next level and read about our proven sales training, sales coaching, and sales courses. No matter if you are located in Sydney, Melbourne, Brisbane, Gold Coast or anywhere in the world, we are able to assist in providing the most innovative ethical sales training. Get started today with the SWISH Sales Academy – contact us on 07 5531 6485 or join our sales training Facebook group.
We’ve delivered online sales training to many countries during COVID, so you don’t need to be located in Australia to participate! If you’re ready to discover the benefits of a virtual sales course and make some big waves in the industry, contact us today to get started.
Cold email marketing can be a highly effective marketing strategy for your business – if you do it right. The key to success lies in